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Learn and Get Free Facebook Ads Certificates
Facebook is a popular and widely used social media networking platform. It aims at bringing different sets of people together, sometimes with their interests. Anything that goes on this platform fetches a huge audience.
Facebook ads use the Facebook platform to convey the brand value of an organization to the users. They are paid messages from business organizations designed in their tones to present them to the customer who needs them the most, then target them to the rest of the world. Advertisements design campaigns that have defined goals, called objectives. These objectives are met through campaigns and then presented to the targeted audience.
Facebook ads are sent to the target users fitting their location, demographics, profile interests, etc. After designing the ad, a budget is set based on the brand, product, or service demand/value. It is bid for each click or thousand impressions that the ad will receive. These ads are posted on the sidebar on Facebook or in the newsfeed.
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